hojamalo.pk a fair-price cultural fashion and clothing brand, which promotes human development and Pakistani cultures through the production and selling of authentic handicrafts.

Hojamalo collaborates with creative designers and authentic artisans to bring out a wide variety of indigenous crafts made from fabric, leather, wood, clay, and natural fibers.

Working on fair-trade principles and an ethical fashion approach, hojamalo exists to bridge the gap between rural artisans and urban markets, to provide a sustainable livelihood for rural artisans in Pakistan.

While rural artisans benefit from trendy design inputs and a fair price, our customers gain an opportunity to extend their support towards reviving Pakistani Cultures and handicrafts with an educated and well-informed purchase.